SOLAR ECLIPSE

My work recently made the big decision to officially join Twitter. Twitter is fast-paced so you need to keep generating new content. But it’s got to be good, so it will shine against all the other content.

So I’m proud to say in less than 30 minutes, I came up with this gem. Usually we stick to health and disability content, but my coworkers were open to me posting about holidays. Surely the eclipse over the US was a holiday of some sorts.

I was about to post something like, “Happy Solar Eclipse Day!” However, I thought how the 40th Anniversary logo, that I previously designed, was shaped like the sun and moon. And bam with the use of Adobe Illustrator, I made the image that’s an amusing take on our logo.

The response was great. We got a lot of likes and retweets from organizations that we work with on events and advocacy efforts.

Solar Eclipse Image After realizing our logo was a circle, I realized I could raise brand awareness and goodwill with this design for social media.
Eclipse Tweet Vinfen's Twitter account was pretty new, so it was good to put up a lot of new content and get our name out there.
Eclipse Tweet Response We got a lot of great responses from our organizations that we often partner with for events or advocacy efforts.
Eclipse Tweet Response The likes and retweets on Twitter gave our account more exposure and some good PR.

BACK TO PROJECTS

Rachel Heafield CONTENT CREATOR

Solar Eclipse

Solar Eclipse Image

After realizing our logo was a circle, I realized I could raise brand awareness and goodwill with this design for social media.

Eclipse Tweet

Vinfen's Twitter account was pretty new, so it was good to put up a lot of new content and get our name out there.

Eclipse Tweet Response

We got a lot of great responses from our organizations that we often partner with for events or advocacy efforts.

Eclipse Tweet Response

The likes and retweets on Twitter gave our account more exposure and some good PR.